What is a Fractional CMO?
Traditional marketing leadership comes with a lofty price tag, with the average CMO salary hovering at around $360,000 (and that's before bonuses, benefits, and all the extras). Most businesses, especially those in growth mode, simply can't justify that kind of investment.
This is where Fractional CMOs come in: providing access to a high-level, strategic marketing leader who can develop an effective strategy, while allowing your business to remain flexible to adapt to changing market demands. By hiring a fractional CMO - especially one with specific industry expertise - you get a leader who provides expertise at a fraction of the cost and time, allowing you to invest in other areas.
$360,000
Why hire a Fractional CMO?
If any of the following resonate with you, it might be time to consider hiring a Fractional CMO:
David Aaker
Vice-Chairman of Prophet, Creator of the Aaker Model, and a revered author, speaker and thought leader
Meet Amanda,
B2B CMO
Hi! I'm Amanda – a B2B marketing strategist with nearly 25 years of expertise and a track record of transforming marketing from a cost center to a growth engine. My journey hasn't been about following the traditional playbook, but about constantly reinventing what's possible in marketing.
"I've seen many seasons of change in B2B and I've learned that successful marketing isn't about flashy tactics – it's about strategic, targeted approaches that truly understand a business and their client's core challenges."
I've spent two and a half decades diving deep into the B2B landscape, working alongside C-level execs and business owners who want proven, measurable growth.
I'm not just a strategist – I'm a problem solver who believes in combining razor-sharp strategic thinking with genuine human connection. With this, I've helped businesses reimagine their marketing, turning strategies into tangible revenue and meaningful organization-wide transformation.
What sets me apart? I don't just create marketing plans – I develop partnerships. I dig into the DNA of your business, understanding not just what you do, but why you do it. My work is about uncovering the unique story and potential within your organization and creating strategies that aren't just smart, but game changing.
Curious about how we might work together? Let's connect and explore the potential.
Ensure Your Brand is Top of Mind When Customers are Ready to Buy
Strategy Session
Not quite ready to commit to hiring a Fractional CMO, but need some direction? Start with this full-day work session to focus your marketing & growth strategy.
Deliverables include a strategic marketing plan with measurable KPIs, all tailored to your business & goals. Includes 1 wk of correspondence via email beforehand.
CMO Advisory
If you have a small team of marketers on staff, but need someone to help advise, train, mentor, or lead your internal team, this is a great service for you.
With CMO Advisory, a Fractional CMO can come in and help in a variety of ways:
- Ramp up marketing efforts, revenue, and strategic growth efforts to hit your numbers
- Identify ways to leverage existing efforts to drive more leads
- Fill an interim leadership position
- Optimize existing content or digital strategies
- Refocus a tired or underperforming team
Fractional CMO
If you're looking to drive growth, and know you need a marketing strategy, but don't quite know where to begin (and may or may not have a marketing team), this is a good service for you.
With a full-time Fractional CMO on board for 10 hrs/week, you'll receive a variety of deliverables, plus others that are specific to your company's unique situation:
- Full audit of your existing processes and activities
- Development of an ICP and messaging strategy
- Marketing strategy complete with KPIs & reporting templates
- Assistance hiring marketing headcount
- Implementation plan with full access to trusted execution partners.
Marketing Advisory
If you have a small team of marketers (or no marketers, yet!), and need someone to help advise, train, mentor, or lead your internal team, this is the service for you. With Marketing Advisory, Amanda will follow her proven process to help get your marketing efforts on track:
Step 1: Comprehensive Marketing Audit
It all begins with an in-depth audit of your current marketing efforts, identifying strengths, opportunities, and areas for improvement. This includes evaluating your existing processes, content, and digital strategies to ensure everything is working efficiently toward your goals.
Step 2: Strategy Development & Optimization
Based on the audit findings, I’ll collaborate with your team to co-create a custom marketing strategy. This includes developing your Ideal Customer Profile (ICP), refining messaging and targeting, and setting clear KPIs to ensure you're tracking the right metrics. If needed, I’ll optimize existing content or digital strategies to maximize impact.
Step 3: Ongoing Advisory & Team Mentorship
As your advisor, I provide ongoing support through mentorship and training for your marketing team. This ensures that your team is equipped to execute effectively and drive results. I can also guide you on CRM technology selection, vendor management, and content/channel strategy to optimize your marketing operations.
Step 4: Execution Roadmap & Partner Support
For any complex initiatives, I’ll create a detailed implementation plan across multiple channels—whether it’s a website rebuild, SEO optimization, social media strategy, or anything else you need. You’ll have access to my trusted execution partners who can help bring the plan to life, ensuring seamless delivery.
Fractional CMO
If you're looking to drive growth, and need a marketing leader and strategy, this is the service for you. With a full-time Fractional CMO on board for 15-20 hrs./week, you'll receive a variety of support and deliverables specific to your company's unique situation.
Step 1: Comprehensive Marketing Assessment
I begin with a deep dive assessment into your current marketing efforts, goals, and challenges. This is an essential first step to understand where you stand and what needs to be optimized. Given my first-hand understanding of the B2B market, I'll evaluate your current strategy, marketing channels, technology stack, sales alignment, and more—giving you a detailed roadmap of where to focus your efforts.
Step 2: Tailored Marketing Strategy
Based on the insights gathered, I'll craft a customized marketing strategy aligned with your business goals. Whether you're looking to improve lead generation, enhance brand positioning, or drive revenue growth, this strategy will provide clear, actionable steps to get you there. You’ll receive a full strategy document that lays out the vision, tactics, and KPIs to track your success.
Step 3: Strategic Leadership (6-12 Months)
For the next 6-12 months, I'll work as your Fractional CMO, guiding your team with expert-level marketing leadership and working alongside your team to execute the strategy as needed. This includes refining the strategy, overseeing marketing efforts, managing campaigns, and ensuring alignment between sales and marketing for optimal results.
Step 4: Implementation (Optional)
If you'd like additional support to execute the strategy, I can continue to drive hands-on implementation for an additional fee. This may include running marketing campaigns, optimizing your tech stack, leading ABM initiatives, or managing specific projects that align with the strategy.
Please contact Amanda for additional information.
Turning Strategy into Impact
Having navigated countless corporate presentations that promised more than they delivered, Amanda knows that true value emerges from tangible results.
Her track record isn't just a collection of slides—it's a testament to her ability to build strategies that can be executed and measured.
Structured and grew global marketing department by 50% in less than a year.
Achieved 500% Return on Marketing Investment from targeted digital demand generation programs, with efficient programmatic investments.
Scaled revenues of high-growth consulting firm by 480% during her tenure, from $25M to over $145M.
Generated over $30 Million in measurable revenue generated from targeted marketing programs, with limited resources.
Testimonials
Amanda loves working with clients and teams, and the feeling is mutual. But don't just take our word for it...
VP, Business Development
Chief Growth Officer, Prophet
CRM Project Manager
Marketing Manager
Strategic Marketing.
Measurable Impact.
